You’ve got one minute – just 60 short seconds – to sell yourself and your business. Ready? Go.
Maybe you’ll just use your stock-standard presentation, the one you use at every business networking event you attend. Or maybe you’ve got nothing planned, so you make something up on the spot.
Now ask yourself, did my pitch grab and hold attention? Did it convey my business’s vision? Did it position me as an industry expert without sounding arrogant?
In this article, we’ll give you five key tips to giving a successful 1 minute presentation. Use these to refine your go-to pitch, or to craft a new one from scratch.
Tip 1: Be memorable
At any networking event or get-together, chances are you and your peers are going to sit through a fair few 1 minute presentations. You don’t want yours to be blend into the background and be forgotten. Instead, you want to be remembered.
Help your pitch stand out from the rest by starting with an unusual proposition or question. Look at yourself and what you do from a new perspective. Explore different ways you can explain how you help people – maybe connect your business to a prop in the room or relay a funny true story. Try to keep the opening benefit-led.
After your unorthodox opening, clearly state your name, business name and what industry you are in. Maybe include a short “claim to fame” or be succinct on who your ideal clients are, and exactly how you help them.
Tip 2: Stay focused
One minute goes fast. Don’t waste valuable time covering information that isn’t vital. Stay focused on your key message.
Jotting down a few dot-points about what you’d like to communicate to your business network can help you cull unnecessary and uninteresting details.
Tip 3: Use second-person
Remember learning about first, second, and third person in high-school? No? Here’s a quick refresher: first-person is all about me, second-person is all about you, and third-person is all about them.
When giving a pitch, use second-person language. Avoid saying things like, “I have been in the industry for over two decades and have run my own business for the past five years.” Instead, speak to your listeners (like you are speaking to each one of them one-on-one), about how you can help them.
Tip 4: End with a call-to-action
Always spell out the next step for your audience. Here are a few examples of calls-to-action:
- If you’d like help with xxx, let’s have a chat at the end, or book a coffee meeting
- Here are the details of my upcoming event, and how to buy tickets
- This is my website, where you can download a free …
Consider prefacing your call to action with a benefit –eg:
If you’d like to find out how to … (pay less tax, create effective Facebook ad campaigns, save money on your conveyancing, etc), then …. (Meet, attend, download etc.)
Tip 5: Deliver your pitch with confidence
Public speaking isn’t everyone’s cup of tea. Try your best to relax, and know that everyone around is in the same boat
Make eye contact. Smile. Slow down your speech. For the first couple of times, don’t be afraid to refer to your notes – to keep you focused on what to cover.
If you are truly terrified, practice, practice, and practice some more. You will get better.
Bonus tip: Listen
As different business-owners give their presentations at a networking event, take a mental note of the techniques, anecdotes, and speaking styles that grab your attention. Use these in future presentations.
How to connect with business-owners
Looking for an effective way to connect with successful business owners in your local area? Join a business networking group.
Referral Hubs is a revolutionary networking concept, comprised of carefully selected groups of successful professional service providers, who pitch their businesses, give referrals, and provide support to help each other with business challenges and business growth. Click here to find out how it works.