A new networking model
As an active member of networking groups for years, Divyesh has reaped the many benefits that come with a business group and building solid relationships with like-minded professionals.
At the same time, he has also seen the demise of several networking groups, because the business landscape is rapidly changing; and many groups often struggle to adapt to changing member needs.
“In essence, after speaking to many of the business owners that I have built friendships with over the years – there are five recurring themes they all agree on and we have addressed with Referral Hubs’.
- Business owners, across the board, appreciate the value that a professional networking organisation can bring in terms of new business opportunities, professional development, and support. They enjoy getting out and meeting new people and growing personally and professionally. Networking is an essential strategy and activity for them.
- Life is busier and faster, and most of us find it increasingly difficult to commit to the time it takes to attend morning networking meetings, particularly when you factor in the travel time, before and after.
- They all agree that the calibre of members is important. Members must be true business professionals with a loyal happy customer base and solid track record of growth. There needs to be a relevance that can assist you in your business and the needs of your clients – whether through referrals or strategic input.
- Networking must be a two-way value exchange. The real value comes when all members contribute. Not just through referrals, but through the opportunity to contribute and connect through their experience and expertise.
- Meetings and events must be well run to be truly productive and valuable, and make the best use of everyone’s time. Badly prepared presentations, poor timekeeping, and excessive small talk drive them crazy.
From this, we brainstormed what the ideal networking group would look like, and Referral Hubs was born.”